How We Engage

The Antix Media engagement model is based on a long-term relationship that grows through trust and value delivered. Our value is derived from our ability to engage your stakeholders with meaningful messages that inspire conversion. Our creative team collaborates closely with your internal teams during the development of core messages, and when planning promotional campaigns.

Unlike many Digital Marketing companies, we address the various stages of "Marketing" during product development, early commercialization, and regional expansion. Our programs include broader stakeholder relationships, beyond lead development. Expect to develop excellent two-way communications that lead to healthy client and supplier relationships.

We are successful when you are.

Antix Media offers a suite of services flexible to the depth of your budget. We suggest a sustainable approach that balances capabilities with revenue growth. We use tools that techniques that are appropriate to the client - "one size does not fit all" in marketing and promotions.

Core Branding

Your brand is more than just a logo—it's the heart of your business. We help you create a strong, memorable brand identity that reflects your values and sets you apart from the competition. Our branding services start with an assessment workshop to confirm and explore core messages that position your products within the orbits of your stakeholder groups. The workshop will explore options, priorities, and risks associated with developing your brand. Workshop outcomes include a revised marketing plan that supports your business strategy and operational commitments. Gaps in your branding strategy can be addressed through subsequent marketing activities including stakeholder segmentation and core message development.

Creative Design

Our Creative Design team excels in crafting materials that effectively communicate your organization's core messages. These assets are essential for your promotional efforts and are designed to be reusable and adaptable for various channel requirements, such as resizing.

We begin with impactful copy and stock imagery tailored to resonate with your target segments, whether for ongoing branding or specific promotional campaigns. Once a solid foundation is in place, our Creative team can develop supplementary materials, including custom photography, animation, promotional videos, instructional videos, and avatars.

These materials can be distributed through your website, social media, or paid advertising as part of a cohesive marketing strategy and channel plan.

Banners and Signage

We offer a program to develop print and digital signage to promote your business in places where the internet does not reach. We help develop materials and innovative ways to promote them to your stakeholders. We leverage Antix, our in-house banner management tool, to create and distribute materials on your website and digital display boards. Leverage up, and we'll promote your materials through local and national social media channels - channels that fit your communication objectives.

A balanced campaign uses a variety of tools to reach your audiences.

Campaigns & Promotions

Maximize your online presence with targeted digital campaigns, including SEO, social media management, and content creation. We help you reach your audience where they are most active, driving engagement and conversions. We offer a variety of programs that start with basic channel management and periodic promotions (based on your needs), through to actively managed campaigns connected to selected directory listings (e.g. Google) and social media.

Antix Media is different from our competitors because we focus on reaching your market segments through campaigns that are segment-focused (vs channel focused). The result is better engagement with content and lower wastage. This is especially true for organizations service niche markets where Google and general social media are ineffective.

Our campaigns are designed to use a variety of channels and techniques to implement reusable materials. Support of direct sales and harvesting inbound inquiries is an important consideration as we design promotional campaigns.

Starter Websites

Your website should evolve with your organization. Common mistakes when developing your first website involve poorly defined core messages and creating unneeded content, while key brand decisions are still pending. Attempting to include too many features from the start can lead to delays and frustration.

Through our multi-phased approach, we leverage “starter websites” that, with each release, mark a step in your journey to build reputation and market relationships. This program allows for responsive communication of core messages while developing more comprehensive strategies over time. For instance, avoid implementing web forms if you don’t yet have a process to handle inbound submissions.

A simple starter website is cost-effective and can be ready within a few weeks of finalizing your core messages.

Website Overhauls

Website overhauls typically occur due to a business pivot, a brand refresh, or difficulties with existing website technology. During an overhaul, we evaluate the required changes and explore future opportunities to integrate, such as targeting underdeveloped market segments, introducing automated subscriptions and online purchases, and integrating product and fulfillment services (e.g., support materials).

Antix Media recommends a phased approach to enhancements that aligns with the customer journey, covering sales, order fulfillment, and product support.

Channel Management

Antix Media offers Channel Management services to support your internal blogging activities. This hybrid approach is cost effective and ensures your messages reach targeted stakeholders.

You create the content (draft or final), and we create final copy text and imagery and publish on defined social media and email channels. This is supported by a pre-defined channel strategy as part of your communication campaigns. We'll handle the administrative burden on your behalf. (We'll also remind you when content is outstanding so your marketing efforts don't fall behind).

Video Production

Look to Antix Media to develop video clips that can be used to promote your brand (testimonials) or products (informational). We offer simple interview-style videos through to staged commercials and detailed animation.

Our approach - we don't start video production until the core messages and storyboard are clearly defined. This saves us time and you money.

Need More Than Marketing?

Antix Media is the marketing division of Abinsi Consulting. Abinsi's team of management consultants and business advisors is directly available through Antix Media. Leverage Abinsi's broader expertise to develop your business capacity to support a successful marketing campaign.

Abinsi and Antix work together balance between sales and operational capacity using the Business Competency Framework, a methodology that addresses Strategy, Brand, Relationships, Operations, Governance, Product Design, Finance, and Human Capital. Come to us when you have a tough problem to solve.