How We Engage

The Antix Media engagement model is based on a long-term relationship that grows through trust and value delivered. Our value is derived from our ability to engage your stakeholders with meaningful messages that inspire conversion. Our creative team collaborates closely with your internal teams during the development of core messages, and when planning promotional campaigns.

Unlike many Digital Marketing companies, we address the various stages of "Marketing" during product development, early commercialization, and regional expansion. Our programs include broader stakeholder relationships, beyond lead development. Expect to develop excellent two-way communications that lead to healthy client and supplier relationships.

We are successful when you are.

Antix Media offers a suite of services flexible to the depth of your budget. We suggest a sustainable approach that balances capabilities with revenue growth. We use tools that techniques that are appropriate to the client - "one size does not fit all" in marketing and promotions.

Core Branding

Your brand is more than just a logo—it's the heart of your business. We help you create a strong, memorable brand identity that reflects your values and sets you apart from the competition. Our branding services start with an assessment workshop to confirm and explore core messages that position your products within the orbits of your stakeholder groups. The workshop will explore options, priorities, and risks associated with developing your brand. Workshop outcomes include a revised marketing plan that supports your business strategy and operational commitments. Gaps in your branding strategy can be addressed through subsequent marketing activities including stakeholder segmentation and core message development.

Creative Design

Our Creative Design team excels in crafting materials that effectively communicate your organization's core messages. These assets are essential for your promotional efforts and are designed to be reusable and adaptable for various channel requirements, such as resizing.

We begin with impactful copy and stock imagery tailored to resonate with your target segments, whether for ongoing branding or specific promotional campaigns. Once a solid foundation is in place, our Creative team can develop supplementary materials, including custom photography, animation, promotional videos, instructional videos, and avatars.

These materials can be distributed through your website, social media, or paid advertising as part of a cohesive marketing strategy and channel plan.

Banners and Signage

We offer a program to develop print and digital signage to promote your business in places where the internet does not reach. We help develop materials and innovative ways to promote them to your stakeholders. We leverage Antix, our in-house banner management tool, to create and distribute materials on your website and digital display boards. Leverage up, and we'll promote your materials through local and national social media channels - channels that fit your communication objectives.

A balanced campaign uses a variety of tools to reach your audiences.

Campaigns & Promotions

Maximize your online presence with targeted digital campaigns, including SEO, social media management, and content creation. We help you reach your audience where they are most active, driving engagement and conversions. We offer a variety of programs that start with basic channel management and periodic promotions (based on your needs), through to actively managed campaigns connected to selected directory listings (e.g. Google) and social media.

Antix Media is different from our competitors because we focus on reaching your market segments through campaigns that are segment-focused (vs channel focused). The result is better engagement with content and lower wastage. This is especially true for organizations service niche markets where Google and general social media are ineffective.

Our campaigns are designed to use a variety of channels and techniques to implement reusable materials. Support of direct sales and harvesting inbound inquiries is an important consideration as we design promotional campaigns.

Website Design

Your website should evolve with your organization. Common mistakes when developing websites include promoting poorly defined core messages and distracting stakeholders with unnecessary content. We support a branding and promotion journey that grows with the capabilities of the organization and the relationships it has with targeted stakeholders.

This journey is customized through a multi-phased approach, where incremental updates mark steps in the journey to build reputation and market relationships. The approach is responsive to changing marketing conditions and, overall, is less expensive and less risky that the traditional website "overhaul" approach.

A simple website is a cost-effective and quick way to launch a new business.

Website Overhauls

We want to avoid overhauls, but they are sometimes necessary when the business pivots (new products or a brand refresh) or outgrown technology (e.g. WordPress) needs to be replaced. During an overhaul, we evaluate current and future requirements as we map out the "journey" to develop a website that supports the business, communicating its value proposition and engaging clients through online sales and customer support.

Today's website publishing tools are fit for different purposes. We work to identify the best tool for your situation while showing you the differences and technical considerations as you implement websites that integrate with other operational tools include CRMs, pricing and inventory systems, financial reporting, and order delivery systems.

Social Media

Our approach to social media (and traditional promotions) starts with development of core messages and marketing campaigns to reach targeted audiences. Iteratively, we develop a promotions plan that identifies preferred channels including common social media resources. Our campaigns dictate the objectives, duration, and channels to be used. While activities are comparable to other approaches, the formal structure of our campaigns supports ongoing decisions based on end-to-end performance of a campaign and its impact on stated goals.

We will handle the administrative burden on your behalf. (We'll also remind you when content is outstanding and marketing materials are unfit for purpose.

Video Production

Look to Antix Media to develop video clips that can be used to promote your brand (testimonials) or products (informational). We offer simple interview-style videos through to staged commercials and detailed animation.

Our approach - we don't start video production until the core messages and storyboard are clearly defined. This saves us time and you money.

Need More Than Marketing?

Antix Media is the marketing division of Abinsi Consulting. Abinsi's team of management consultants and business advisors is directly available through Antix Media. Leverage Abinsi's broader expertise to develop your business capacity to support a successful marketing campaign.

Abinsi and Antix work together to increase sales while balancing operational capacity. We use the Business Competency Framework, a methodology that addresses Strategy, Brand, Relationships, Operations, and other factors critical to business success. Contact us when you have a tough problem to solve.